Websites are cool. They’re good for businesses, right?
We all know that.
So as a licensed real estate agent or even as a real estate broker, having an irresistible website for your Real Estate Business is probably one of the most important thing you should ever do for you to attract more potential clients, home buyers or sellers and referrers out there.
Your website will help you reduce your overall marketing expenses and finally get better ROI and can also help you quit from buying unnecessary leads that somehow produces unsatisfied results.
Likewise, by sending out traffic in it, every element inside your site will continuously do the work for you. Even when you’re sleeping, your well-thought and well-structured website is at work.
So for today, if you haven’t created a website for your Real Estate Business yet, whether or not, we will show you how to create one or improve your own existing site that will help you generate free leads online.
So here we go.
1. Find a Web Hosting
First and foremost, you need to find a fast and reliable web hosting that can be able to support your real estate website in a long run. There are many web hosting services out there that offer different features and benefits. But before you buy a hosting that will support your site, you must consider these things:
- Fast page loads and security – your hosting should prioritize your site’s page load speed and security. Your visitors shouldn’t always encountering trouble and problem every time they access your site.
- Award winning and reliable customer and technical support – setting up a website might be painful and too technical at first, make sure your preferred hosting has a great customer support which anytime, you can easily drop a call.
- Reliable guidance and tutorials – also look for their support desk and tutorials, it might be videos or articles, your preferred hosting must give you helpful guidelines and online support.
- Access to FTP and everything – when you started out a website, your hosting should support your access to your site’s files and not limited in control.
- Web space/Disk Space/Bandwidth – having a large size of disk space inside your website isn’t necessary at first, but always make sure that you can upgrade your account anytime soon if ever you already need to increase your web space.
- Price – of course, your web hosting should have a competitive features and stuffs but also has an affordable and fair pricing.
There’s so much thing you probably need to consider but you can already get started with DreamHost, web hosting services that I’m using (No affiliate traps here.)
You can also try GoDaddy if you want to build websites in an instant without pulling out large amount of money from your pocket. Or, BlueHost or HostGator, it’s all up to you to decide.
Upon or before purchasing, make sure you come up with a good domain name, don’t get fancy on this though, but make it simple and relevant to your brand and make sure it represents your whole business.
Catchy and one word name is better but if you can come up with the domain name with a keyword in it, like real estate or realtor, it’s better, to help improve your SEO.
Take note, some domain might be not available so don’t stop finding and carrying out name ideas for your real estate website until you get the right one.
2. Install your Website Builder
After picking up your own preferred web hosting and deciding on your domain name, time to gradually build up your website. Assuming that you already purchased one of the hosting we mentioned above and you’re now on its fancy dashboard.
First, we recommend you use WordPress for your real estate website because it is the most used and trusted website building platform today.
Now after you click install or whatever it is in your hosting, you’ll be swiftly redirected to your WordPress dashboard after signing up your username, password and a few of your personal information.
Start the mess now (Just Kidding!):
#1 Pick a mobile-responsive theme. Google had already updated their algorithm and they are now prioritizing those websites that are responsive in mobile devices. It can help you to boost up your website’s search rankings and user-friendliness.
#2 Create a landing page. A landing page is the first page where visitors and qualified leads will arrive on your website. It has a vital role in making the first impression about your webpage because it has your value proposition, a simple statement about yourself or your company, what you do and some social proof that can boost up your credibility and authority in Real Estate industry.
If you’re selling or buying homes and properties, having a catchy and understandable landing page is your greatest asset. Start with generating the right words for your copy that burns up your visitors’ desires and hits their emotional area.
Also, increase conversions by testing different variations of your website like putting a call-to-action button under your copy or putting a hero image beside it. It’s all up to your business goals.
#3 Put an Opt-in offer. Oh yes, my favorite. Having a featured box in your landing page or any prominent page inside your website will help you get a higher percentage of leads by putting up a simple sign up or subscription form with some free stuffs like free report or e-book as an exchange anywhere inside your real estate website.
If you’re new here in my blog (Rempower Blog), you’re surely seeing that big featured FREE 30 Day Course top up which I use to generate leads and subscribers.
It is perfect for those websites that promoting their blogs like mine, instead of their services, because the one thing that visitors will often do is to put in their emails and get something valuable from you.
#4 Design. Pick a layout that best represents you and your business. If you have an agency of realtors, have a meeting with your co-workers and decide which design best suits your company.
If you’re self-employed, figure out the layout you want that represents your brand. In just a blink of an eye, what impression you want your visitors to know? What mood do you want them to feel?
Use light colors and make sure every words from it are understandable and can easily seen.
#5 Create pages. Next step is to create the pages of your website. It starts with your About page which written your company or personal profile. Putting a simple image there would be great.
Next is your Contact page which written your contact information of course and all things your visitors may know to keep in touch with you.
Next is, the portfolio or service page which keeps your recent projects and client testimonials. You can put your services there, legalities (if necessary), your achievements, some social proof and the benefits people will get from you.
For example, if you’re selling and buying homes, tell people how you can help them decide and find the right home for them using a simple, straight-forward word. This would help them know more about you and eventually put their trust over you.
Add more pages as time goes by depending on your business needs. Test out new ideas if necessary.
Creating a website for your Real Estate Business is made easy..
As you see, creating a website is simple and easy and a very powerful tool to generate leads online and connect your brand to people.
To have an irresistible website for your real estate business, you need to find a fast and reliable web hosting and pick up a website builder platform you preferred.
Build your website with a responsive theme, well structured landing page, optin offer, design, prominent pages and so on.
Never stop testing what works in your website. The goal is to generate leads continuously so don’t do what not works and keep on experimenting what will give you a higher percentage of generating leads online using your real estate website.
So how about you? Do you already have your own website? How do you build it?